Marketing Plan Development

3.1 WHY SHOULD YOU DEVELOP A MARKETING PLAN? 3.1.1 It gives you a track to run on, 3.1.2 It forces you to set specific targets to aim at. 3.1.3 It provides a means by which you can measure success. 3.1.4 It prepares for corrective action in the case of variances from the planned results. 3.1.5 It establishes a base for follow-up planning. 3.1.6 It pursues profitability.