Sales And Marketing Concepts

For the purpose of this procedure, the following definitions provide a useful identification of concepts used in the marketing function. 2.1.1 Marketing: The identification of potential customers, and the presentation of a company and its products or services for the purpose of developing customer awareness of them. 2.1.2 Image: The perception the general public, business community and government have of your services. These factors affect patronage. 2.1.3 Advertising: Types of media i