Marketing Functions

The marketing function is the primary reason for success or failure, yet few people pay any attention to marketing. There are twenty one key principles that must be analyzed and used to develop a Market Plan and two points to always remember: 1) The Customer is always right (from their own point of view) and 2) Marketing is a skill that can be learned. Point Number One: Create a Customer or Keep a Customer. It is always more expensive to create customers than to keep customers. So why do so many businesses continually try to create new customers instead of focusing on keeping the customer they already have? Possibly they don't know how to keep a customer or what the purpose of marketing is. The purpose of marketing is to create PERCEPTIONS OF UNIQUE ADDED VALUE. You keep customers by creating relationships with them and providing service and quality in all of your products and services.