Designing Sales Plans

3.1 Why should we develop a sales & marketing plan? 3.1.1 It gives us a track to run on. 3.1.2 It helps set specific targets towards which we aim. 3.1.3 It provides a means to measure success. 3.1.4 It prepares us for corrective action if we arent reaching our targets. 3.1.5 It establishes a base for follow-up planning. 3.1.6 It pursues profitability.