Market Analysis Worksheet

Column 1 - List the major environmental changes that are likely to occur within the next five years. Column 2 - Indicate whether the trend will have a positive or negative impact. Column 3 - Place a check mark by the trends that meet any of the following requirements: (1) Likely to increase or decrease sales by 10% or more within a year; or (2) Likely to increase or decrease sales by 50% or more within 5 years; or (3) Likely to put a major program out of business within 5 years.